Social Media: with Great Power Comes Great Responsibility
This savvy business owner comes away from this gentle nudge to a celebrity social media site inextricably linked to the celebrity because of a few simple posts. Some visitors will likely view the site owner in a different light.
The range of uses of social media for a business in astounding. If there were no marketing potential in social media why do you find so many record labels, book companies, recording artists, authors and comedians with their own unique social media site? Many of these sites will also include video streaming to further interest the site visitors.
It is a unique twist to discover a link based on little more than inference (i.e. this celebrity is my friend) and the marketing potential such inference suggests.
Social media sites can become a bit like online play areas, but they can also be presented in an attractive way that is informal enough to be inviting without being so formal as to be detract from the playful nature that is suggested by the term ’social media’.
If you can develop a popular social media site you will be pleased to see how many links visitors access and how often your blogs are replied to. There also remains a very real potential for friend requests (additional links back to your social media page – then to your primary website).
It may be advisable to at least do a cursory check on any and all that submit a friend request. You don’t have to know everyone who is on your friends list, but there are some good reasons to do a bit of investigating. Some who ask to be your friend may be a business that is in direct competition with you or it could be individuals who have an agenda that may only become evident through guest book posts.
